The drinks industry is special. There are a million substitutes for any brand, and what works often comes down to the intangibles: memory, feeling, sense of place, and the connections between and among people.

Craig is passionate about tapping into the intangibles and helping to build winning brands on a platform of practical experience. With a background in corporate finance at major drinks companies and a practice in regulatory and transactional law since 2015, he brings a wealth of experience and expertise to drinks industry clients. Craig also leverages long-term relationships with brand builders, regulators, investors, lenders, suppliers and salespeople to bring new projects to life.

He has advised both public and private company clients with respect to entity formation and new brand launches, licensing and regulatory approvals, financial modeling, strategic partnerships, mergers and acquisitions, debt and equity financing, distribution agreements and other commercial contracts. Craig approaches every matter (regardless of size and complexity) with a business mind, genuine enthusiasm and relentless effort to achieve the client’s objectives efficiently and effectively. He takes pride in getting the details right and guiding clients through complex transactions and regulatory matters.